Valentine's day is approaching and love is in the air. Lingerie brand,
Bluebella is looking to cash in on the day with a quirky £38 bow bra
that can be done up in a number of ways. The bra is sequel to a
similarly quirky piece of lingerie the brand unveiled last year, The All
Wrapped Up Body Bow - a giant satin ribbon in red, white or black which
is worn across a naked woman's body like a ribbon on a present.
That piece quickly sold out and the brand is keen to replicate its
success with the 'Body Bow' Alyssa bra. Bluebella chief executive Emily
Bendell said:
'We were a little bowled over by the success of the All Wrapped Up Body
Bow. 'We got record sales from a lingerie piece that half the fashion
world hated - and the other half thought was funny, cheeky and
outrageous. 'We wanted to repeat the success with a bold new design
which retains all the fun elements of the All Wrapped Up Body Bow but
more closely resembles Bluebella's modern design ethos. 'Like the body
bow, wearers can tie or untie the Alyssa bra any way they like. It can
be worn in several different ways to spice up Valentine's Day.
'It is a fun way for couples to stylishly bring burlesque to the bedroom
because the bra unties so easily and can be taken off very sexily.'
Comments